NEW YORK – Coinciding with the launch of new diesel-powered 3- and 5-Series models in the third quarter, BMW plans a broad-based marketing campaign to sell what is decidedly European technology to American car buyers. “We won’t dwell on diesel’s past,” Dan Creed, BMW North America vice president-marketing, tells the International Motor Press Assn. here. “The question is simple: Fuel economy is the issue.” Creed promises BMW will eschew a huge ...

Premium Content (PAID Subscription Required)

"Emotion Trumps Technology in BMW Diesel Marketing Push" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.