LOS ANGELES – Fiat fled the U.S. market with its tail between its legs in 1984 amid poor sales and owner complaints its cars seemed to spend more time in repair shops than on the road. The Italian brand returned in 2011 with better-quality products: first the 2-door Fiat 500 and then variations thereof, such as a convertible, 4-door 500L and an Abarth tuner-model. Casey Hurbis sees much of his marketing work as appealing to consumers who weren’t around during the bad old ...

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