DEARBORN, MI – Ford is well aware of the Toyota Prius’ heavy-hitter status in the hybrid segment, boasting a rabid customer base similar to that of tech giant Apple, a top marketer says. So although the auto maker hopes Prius owners will take a look at its ’13 C-Max hybrid, it believes there are other opportunities for the new model to succeed, says Amy Machesney, C-Max marketing manager. “It doesn’t matter if we conquest Prius,” she tells WardsAuto ...
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