DANIELS, WV – Ford’s truck marketing manager says he isn’t surprised by a recent survey indicating most pickup owners will embrace the upcoming aluminum-intensive ’15 F-150. According to a UBS research report, 43% of 800 pickup owners surveyed say the use of aluminum made them more likely to buy the truck, while less than 12% of owners were less likely to purchase an F-150 because of the material. Interest in the truck is particularly high among consumers intending to ...

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