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ATLANTIC HIGHLANDS, NJ– Ford expects a Fiesta sales surge as a next generation of the subcompact rolls into dealer showrooms this month. Deliveries are growing at a rate three times better than the overall segment, and the Fiesta has grown market share for four consecutive years, claims Liz Elser, marketing manager for the brand. “It is the No.1 non-hybrid conquest vehicle for Ford, with 62% new-to-Ford buyers,” Elser says during a media event here, adding 30% of ...
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