BANGKOK – Thailand’s auto industry is seeing a shift as the two Detroit players here, Ford and General Motors, step up their game by using the country as an export springboard. Their strategy is underpinned by a desire to ramp up their share of a booming domestic market, while also utilizing it as a product launching pad for the wider 10-country Association of Southeast Asia region. In doing so, the U.S. auto makers are snapping at the heels of the established Japanese car ...

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