Holiday themes dominate iSpot.tv’s list of the most-viewed automotive commercials – the ads garnering the highest number of impressions across national broadcast and cable TV airings.
In the No.1 spot for the week of Dec. 3, a Toyota spokesperson lets viewers know about great seasonal deals on models including the Tacoma, RAV4 and Camry.
The holiday bells continue to jingle in the second-place spot from Chevrolet that features real employees and their families. The company currently is extending its employee discount to all qualified buyers.
A young woman navigates her Lincoln home for the holidays in the third-place commercial, which pulls at the heartstrings thanks to the addition of a devoted dog awaiting his owner’s return.
In fourth place is GMC’s take on Christmas night, with each member of a family snuggling up to their most beloved gift. The dad is camped out in the bed of his brand new Sierra pickup, sleeping like a baby. During the Denali Season to Upgrade event, GMC is offering special savings on select models.
A spot for the ’18 Jaguar F-PACE rounds out the top five. This commercial has the best iSpot Attention Index (131) in the ranking, getting 31% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than 8 million smart TVs.
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1. Toyota: 2018 Holidays: The Most Magical Time
Impressions: 358,854,045
Attention Score: 62.33
Attention Index: 40
Est. TV Spend: $4,799,015
2. Chevrolet: Employee Discount for Everyone Sales Event: 2018 Holidays: Real Families
Impressions: 346,963,945
Attention Score: 82.15
Attention Index: 84
Est. TV Spend: $6,497,199
3. Lincoln Motor Company: Wish List Sales Event: A Dog's Wish
Impressions: 244,668,222
Attention Score: 77.52
Attention Index: 67
Est. TV Spend: $2,248,573
4. GMC: Denali Season to Upgrade: Gift Like a Pro
Impressions: 225,510,212
Attention Score: 70.19
Attention Index: 50
Est. TV Spend: $1,637,302
5. Jaguar: Unwrap a Jaguar Sales Event: Ultimate Joyride: 2018 Jaguard F-PACE
Impressions: 159,141,147
Attention Score: 89.62
Attention Index: 131
Est. TV Spend: $2,314,331
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
