“The face of the car is extremely important,” Peter Horbury says.
GENEVA – Newly appointed Peter Horbury already has left his mark on China-based Geely by taking markers away from the auto maker’s designers. Markers, pens and pencils make simple lines. But there is nothing simple about developing a new design language, especially if Horbury is leading the effort. The former Volvo design chief swiped the standard drawing tools from his charges and gave them calligraphy brushes of the kind used by their ancestors to compose stories and ...
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