With over 344 million TV ad impressions, Hyundai grabs first place in iSpot.tv’s ranking of the most-viewed automotive commercials – the advertisements that have racked up the highest number of impressions across national broadcast and cable TV airings.
Hyundai sets the pace for the week of July 23 with a commercial touting epic family fun with a special sales event across multiple CUV models. The ad notes customers can lease the ’18 Kona for $199 a month.
At No.2 is a spot from Chevrolet that’s been on and off the chart for weeks. In it, a group of real Chevy owners discuss the importance of dependability. A spokesman is pleased to reveal it’s the only brand that’s received J.D. Power dependability awards across its lineup for three years in a row. Chevrolet also owns the fourth-place ad, which focuses on Chevy truck owners passing them down to new generations.
Volkswagen’s upbeat third-place commercial shows off various features of the Atlas, Tiguan and Jetta models. During VW’s Smile and Drive Days, the ad notes, customers can lease the ’18 Tiguan S 4MOTION for $219 a month or receive a $1,000 bonus.
Another sales-event spot, this one for Honda, closes out the ranking. During the automaker’s Summer Spectacular Event, buyers can get special deals on the ’18 Accord LX.
iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than 8 million smart TVs.
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1. Hyundai: Epic Summer Sales Event: Family Time
Impressions: 344,217,158
Attention Score: 88.89
Attention Index: 98
Est. TV Spend: $1,986,254
Impressions: 339,330,530
Attention Score: 75.79
Attention Index: 45
Est. TV Spend: $2,853,743
3. Volkswagen: Smile and Drive Days: A Lot of Volkswagen
Impressions: 312,994,726
Attention Score: 82.13
Attention Index: 61
Est. TV Spend: $2,291,169
4. Chevrolet: Truck Month: Family Pass-Downs: Generations
Impressions: 282,048,947
Attention Score: 80.80
Attention Index: 57
Est. TV Spend: $1,885,003
5. Honda: Summer Spectacular Event: Satisfied Pair
Impressions: 228,353,451
Attention Score: 81.02
Attention Index: 57
Est. TV Spend: $1,776,787
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
