Lutz: Iacocca, Eaton won’t be terribly pleased with new book.
CHICAGO – With “Icons and Idiots” as its title, there's little doubt that a no-holds-barred, pull-no-punches book by retired General Motors Vice Chairman Bob Lutz is about to become a must-read for those who follow, as well as lead, the auto industry – especially the individuals singled out as deserving of icon or idiot status. “I don't expect (Lee) Iacocca (former Chrysler chairman and Ford president) or (Bob) Eaton (former Chrysler chairman) will ...
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