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March Drives Mexico LV Sales to Q1 Record

March Drives Mexico LV Sales to Q1 Record

Mexican dealers posted their third consecutive monthly LV sales record in March to reach an all-time high first-quarter tally. 

Mexican light-vehicle dealers scored a perfect first-quarter with record sales of 305,788 units, 9.0% better than the old January-March record of 280,477 deliveries in 2006. It also marked a 21.9% improvement over the 250,775 LVs sold in first-quarter 2014, which ranked only 14th for the period.

New-car sales powered the industry to the Q1 benchmark with 202,384 deliveries besting by 9.1% the 185,488 cars sold in like-2004.

Totaling 103,404 units, light-truck sales ranked fourth-best behind the record 116,505 vehicles sold in 2004, but surpassed year-ago’s 90,281 units by 26.3%

Mexican dealers in March alone posted a third consecutive monthly sales record with 104,777 LV deliveries, erasing a 9-year-old benchmark of 96,297 units established in 2006.

Compared with the prior year, March sales rose 27.5% based on an average daily selling rate 4,366 on each of 24 selling days vs. 3,423 each of 35 selling days in 2014, when March sales totaled 85,579

The record-setting March performance again was paced by record cars of 68,418 cars that handily surpassed the month’s prior peak of 64,283 set in 2004.

March light-truck sales ran third-best for the month at 36,359 units, 15.1% off the record 41,835 deliveries posted in 2007.

March’s largest year-over-year LV sales percentage gain was 60.2% for low-volume Mitsubishi, while industry-leader Nissan/Infiniti posted a 26.6% increase and second-place General Motors saw a 20.9% gain.

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