Ford is counting on a new edition of its Fiesta Movement social-media campaign to help the model regain its footing in a competitive U.S. B-car market. When Ford launched the current Fiesta in June 2010, it had formidable competition from long-established players such as the Toyota Yaris, Nissan Versa and Chevrolet Aveo, yet the car started strong in the market and gradually grew sales. For full-year 2010, Fiesta’s share of the segment was 6.5%, trailing those cars, as well as ...

Premium Content (PAID Subscription Required)

"New Fiesta Movement Campaign Launches Amid Tough Competition" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.