Each year, the average American spends 42 hours sitting in peak-period traffic. As if that statistic isn’t painful enough, drivers waste twice that searching for an open parking spot in cities such as New York, Los Angeles, and San Francisco.

The inability to find parking is more than an annoyance – an alarming 63% of drivers have avoided going to a destination due to the challenge of finding parking. However, what if I told you the issue isn’t lack of parking, but rather a lack of information?

Although vehicle miles traveled are at their highest levels since 2007, car-ownership models are changing and fewer Millennials are purchasing their own vehicles. The rise of alternative transportation options such as ride sharing and car sharing also has changed the landscape of car ownership, with Millennials opting for convenience over the benefits that come with owning a personal vehicle.

While automakers have taken note of the ride-sharing trend – as evidenced by Toyota’s investment in Uber, General Motors’ share in Lyft and BMW’s ReachNow – they continue to have a razor-sharp focus improving the overall driving experience. With a few taps, a driver can find the best route to avoid traffic and accidents, stream their favorite podcast and check the weather. We rely on technology now more than ever for efficient travel, yet the parking experience, a key part of the “Last Mile,” is often overlooked. Drivers frequently revert back to the days before connectivity, keeping their eyes peeled for an open space. The result is that the average driver wastes 20 minutes looking for parking.

A recent survey by transportation-analytics and connected-car-services provider INRIX shows just 7% of drivers currently use real-time parking technology to improve their driving experience. However, as congestion and parking pains continue to grow, finding a parking spot quickly will become a more significant factor in arriving on time or canceling a trip altogether.