Average transaction price of $65,000 for heavy-duty Ram Laramie Longhorn hasn’t scared off customers, executive says.
Decorative filigree used extensively inside Ram Laramie Longhorn.
Storage pouch behind front seats of Ram Laramie Longhorn resembles buckled saddle bag.
Sierra 3500 HD Denali owner John Jay Johns Jr. stands with his truck near his home in Ruidosa, NM.
GMC is GM’s flag bearer in premium truck segment, but this ’10 Chevy Silverado HD 2500 Z71 offered upscale trim.
Ford’s Doug Scott says today’s pickup buyers know there’s no other vehicle that meets their needs.
Ford F-150 King Ranch one of the first premium pickups.
Rich, perforated leather distinguishes new ’13 Ford F-150 Limited.
“We haven’t gotten to the point where people say, ‘That truck’s too expensive,’” says Chrysler's Robert Hegbloom.
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