PSA struggling to take brands up-market with premium models.
PARIS – PSA Peugeot Citroen, which is losing market share and profits rapidly as it struggles to become more global and up-market, names its experienced Chief Financial Officer Frederic Saint-Geours to take over brand development from young-lion Jean-Marc Gales, who will leave the company at the end of March. The French auto maker said last month it expects the company’s second-half 2011 operating loss to be more than E405 million ($529 million). There is no indication that ...
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