Generation Y expert Barbara Bylenga speaks at Ford-sponsored session on understanding young buyers.
The persistent claim that today’s young people aren’t interested in buying cars is wrong, says Strategic Vision, a consultancy that uses psychology and research methods to delve into consumer behavior. Many factors contribute to slumping new-vehicle sales among young people under 30. They went from representing 10% of the market in 2007 to 8% last year. Despite the myth that they’re not interested in cars, they in fact tend to feel a deep emotional connection to vehicles ...
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