Rolls-Royce says its bespoke business reached record levels last year, with almost 95% of its cars personalized by their owners. In its first year of availability, 90% of Wraith models were purchased with owner-specified options. Levels of personalization on Phantom models were highest worldwide compared with the rest of the Rolls-Royce lineup, with 98% of North American customers, 95% of European owners and 86% of Asian buyers creating bespoke vehicles for themselves. Middle Eastern owners ...

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