Safety, not fuel economy, is top of mind for the majority of automotive consumers’ minds, according to a national study. Although fuel economy often is touted by automakers as the No.1 purchase consideration, Phoenix Marketing International research indicates recent ads from major brands such as Chevrolet, Infiniti and Mercedes were found most compelling by consumers when they demonstrated the vehicle’s safety features. “Safety is a theme we’ve seen consistently ...

Premium Content (PAID Subscription Required)

"Safety Features Most Relevant to Car Buyers, Survey Shows" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.