Recognizing today’s tech-savvy families have scant time or the inclination to sit down and watch TV, Toyota’s marketing campaign for the ’15 Sienna minivan is entirely on social or digital media. “We knew that the target market of young families, 30-45-year-olds with two or more children don’t really have a lot of time in their days, and they’re consuming media whenever they can,” Alex Du, manager-vehicle marketing and communications for Toyota Motor ...

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