ANN ARBOR, MI – Daimler’s Smart is drawing a particular type of customer, and the auto maker realizes retaining brand aficionados, rather than chasing new converts, is its key to longevity. Smart’s Fortwo 2-seater, its only model, has suffered criticism in surveys and taunts from industry-watchers. The brand ranks at the bottom of J.D. Power’s most recent APEAL survey (Automotive Performance, Execution and Layout) and the Fortwo was declared one of the “most ...

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