Toyota launches the Prius C hatchback next month in Australia, but admits demand in Japan means supplies of what it calls the most affordable hybrid car on the market will be tight this year. Sales and Marketing Executive Director Matthew Callachor says the Prius C already is a hit in its home market of Japan, with Toyota holding orders for more than 120,000 of the subcompacts – 10 times the monthly sales target. The initial allocation of the hybrid model for Australia had not ...

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