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Ward's thanks everyone who participated in the 2010 Ward's Auto Interiors Conference for making it a huge success. Hundreds of top executives and designers in the auto industry converged on the Ritz-Carlton in Dearborn, MI May 19, 2010 to look into the future of automotive interiors. For more details on the event, read our full coverage HERE, and check out the presentation links under each presenter's name (not all presentations available due to restrictions on public use). Here's who participated in the 2010 Ward's Auto Interiors Conference... KEYNOTE SPEAKER:OEM PANEL PARTICIPANTS:
BREAKOUT PANEL PARTICIPANTS:
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AdChem 
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Bob Schumacher, General Director of Advanvced Product Development & Business Strategy, Delphi PRESENTATION
Chris Preuss, President, OnStar
Michael Tschirhart, Advanced HMI Manager, Visteon PRESENTATION
Richard Vaughan, Design Leader, Visteon PRESENTATION
Larry Erickson, Chair of Transportation Design, College for Creative Studies
Peter Evans, Vice President/NA, Continental Benecke-Kaliko AG PRESENTATION
Ken Gassman, Engineering Group Manager, Inteva PRESENTATION
Leslie Harrington Ph.D, Executive Director, The Color Assoc of USA
Karl Henn, Engineering Manager, Lear
Rob Huber, Vice President of Marketing and Design, Faurecia PRESENTATION
Jay Hutchins, Product Planning Manager, Faurecia PRESENTATION
Maxine Lauer, Founder, CEO & President, Sphere Trending PRESENTATION
Sidney Locke, Business Manager, Sage Automotive Interiors
Vesa Luiro, Automotive Services Director, Nokia PRESENTATION
Steven D. Madge, VP Visualization Strategy, RTT PRESENTATION
Mike Marshall, Senior Director, Vehicle Consulting Research, J. D. Powers
Nathan Mullinix, Vice President Global Research and Development, Eagle Ottawa PRESENTATION
Pat Murray, President, Murray Design LLC
Vic Peltola, Director - Sales and Business Development, TRW PRESENTATION
Nick Petouhoff, Director Seat Innovation, Johnson Controls Inc
Len Poole, Technical Sales Manager, AkzoNobel PRESENTATION
Jeanette Puig-Pey, Senior Color & Material Designer, Lear
Stephanie Rodgers, President, ATS
Matt Roush, Technology Editor, WWJ Newsradio 950
Rose Ryntz, Director of Advanced Engineering, IAC PRESENTATION
Tom Schalk, Vice President of Voice Technology, ATX Technologies PRESENTATION
Paul Spevetz, Product Marketing Manager - Automotive Interior & Exterior, Ticona PRESENTATION
Mike VanNieuwkuyk, Executive Director, Vehicle Consulting Research, J.D. Powers PRESENTATION
Mark West, Professor, Transportation Design, College for Creative Studies
AGENDA:
7:30 to 8:15 am- Continental Breakfast and Networking
8:30 to 9:45 am - Breakout Sessions (Attend 1 of 3 Panels)
Panel 1:
Trends in Telematics and Navigation Systems
Features, systems and capabilities are evolving rapidly. This session will analyze the latest trends in interactive and display technologies.
Panel 2:
The Environmentally Friendly Interior: The Design Perspective
Panelists will discuss not only how interiors are becoming more environmentally friendly, but how they are being designed to look the part and reinforce the brand in the process.
Panel 3:
Consumer Wants and Needs
The economic crisis and worries about fuel prices are reshaping how consumers view personal transportation. Panelists will explain, from the interiors perspective, how the wants and needs of car and truck buyers are being re-prioritized.
10:00 to 10:45 amGroup Vice President, Design
Keynote Speaker:
J Mays
and Chief Creative Officer
Ford Motor Company
11:00 am to 12:15 pm - Breakout Sessions (Attend 1 of 3 Panels)
Panel 4:12:15 - Lunch
Responsible Connectivity: HMI/Instrumentation/Voice Recognition
The human-machine interface has made big strides in the past year with the debut of more intuitive, user-friendly technologies. We'll explore how auto makers and suppliers are bringing personal services (telephony, navigation, music, messaging and other rich media) into vehicles to improve the user experience.
Panel 5:
The Science of Interior Aesthetics
Auto makers are creating metrics and technology that enable designers and engineers to quantify optimal visual and tactile aspects of cockpits as well as other highly subjective parameters. Panelists will discuss how these new technologies and methods enable better communication with suppliers and are used to create interiors that look, sound and feel better than ever.
Panel 6:
Luxury’s New Aesthetic: Designing the Premium Interior
Notoriously fickle affluent consumers demand a lot from their luxury vehicles. Panelists discuss how auto makers can continue raising the bar in interior luxury to satisfy the industry’s most demanding customers.
12:45 to 1:30 pm - Ward's Auto Interior of the Year Awards
1:30 to 3:00 pm - OEM Panel Discussion
3:15 to 4:30 pm - Breakout Sessions (Attend 1 of 3 Panels)
Panel 7:4:45 to 5:15 pm - Ward's Auto Interiors Student Design Competition (More information)
What Makes a Family-Friendly Interior?
The interior plays an especially decisive role in the purchase decision for a family vehicle. Clever use of interior space and durable materials usually take precedent over sexy exterior sheet metal. Panelists will discuss the latest interior features, options and materials that will convince cash-strapped consumers to buy a new family car or truck.
Panel 8:
The Environmentally Friendly Interior: The Technical Perspective
Suppliers and OEMs are constantly experimenting with new designs, materials and production methods that are better for the environment, yet have a low impact on cost. Hear the latest advances that promote both sustainability and affordability.
Panel 9:
Color Trends for a Brave New World
Hear how consumer tastes and sensibilities toward interior colors are changing and how designers are using color to redefine interiors and reinforce brand image.
5:15 to 6:00 pm - Networking Reception
If you have any questions on the event, please contact Chris Lamphear at 248-799-2658 or clamphear@wardsauto.com
