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Internet Is Making Car Shopping More Efficient As Role Of Traditional Media Declines, According To A Polk Study Commissioned By AutoTrader.com

http://photos.prnewswire.com/prnc/20110425/CL88097LOGOATLANTA, June 27, 2013 /PRNewswire/ -- According to a new study commissioned by AutoTrader.com®, the Internet is making car shopping more efficient. The 2013 Polk Automotive Buyer Influence Study revealed that the amount of time consumers spend shopping for a car has decreased...