By Justin Hyde DEARBORN, Mich., Jan 23 (Reuters) - The Ford Motor Co. executive in charge of the company's drive to keep its North American prices firm said U.S. incentives are so high that any further increases would likely hurt profits more than boost sales. Lloyd Hansen, Ford's vice president of revenue management who helps direct the $13 billion a year Ford spends annually on incentives and marketing, said the company will not roll over and surrender to General Motors Corp.'s ...
Premium Content (PAID Subscription Required)
"INTERVIEW-Ford says incentives losing their punch" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642