INTERVIEW-Ford says incentives losing their punch

Newswire

By Justin Hyde DEARBORN, Mich., Jan 23 (Reuters) - The Ford Motor Co. executive in charge of the company's drive to keep its North American prices firm said U.S. incentives are so high that any further increases would likely hurt profits more than boost sales. Lloyd Hansen, Ford's vice president of revenue management who helps direct the $13 billion a year Ford spends annually on incentives and marketing, said the company will not roll over and surrender to General Motors Corp.'s ...

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