INTERVIEW-GM has cut sponsorship budget by 60 pct

Newswire

* Sponsorship budget off 60 pct from pre-bankruptcy levels * GM's 2010 sponsorship budget flat vs last year * GM spent up to $250 mln on sponsorships in 2008 - firm By Ben Klayman CHICAGO, March 24 (Reuters) - General Motors Co [GM.UL] slashed its sponsorship budget by 60 percent from pre-bankruptcy levels, and the days of multimillion-dollar rights deals may fade as the U.S. automaker looks to connect more effectively with consumers. "Pre-bankruptcy to post-bankruptcy in the area ...

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