IPG's Draftfcb wins Chevrolet work in United Kingdom


NEW YORK, Jan 24 (Reuters) - GM's Chevrolet has selected Interpublic Group's Draftfcb London as its digital advertising and direct marketing agency in the United Kingdom. Draftfcb London, in a statement on Thursday, said the account includes producing the creative advertising work for the launch of Chevrolet's new four-door sedan, the Epica. The Epica campaign is due to launch in April 2008. Draftfcb London also works on General Motors Corp brands Vauxhall, Saab, Cadillac and Hummer. ...

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