It's a brand-savvy dog's life for retail licensing

Newswire

By Angela Moore NEW YORK, June 26 (Reuters) - Fido might seem just as happy drinking his water out of your toilet as he would a Homer Simpson water bowl. But retailers are betting pet owners are a bit more finicky -- and fashionable -- and willing to pay for new lines of pet products from well-known brand names. Dog owners now can indulge their inner fashion stylists by outfitting their pets in SpongeBob SquarePants dog collars or Elvis dog sweaters, for example, rather than no-name ...

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