J. Walter Thompson CEO sees TV spend plummeting

Newswire

By Jeffrey Goldfarb, European Media Correspondent CANNES, France, June 25 (Reuters) - The head of the biggest U.S. advertising agency expects to see a staggering decline in spending on network television commercials, even worse than most of the negative expectations for the medium. Bob Jeffrey, the chief executive of J. Walter Thompson -- the largest U.S. ad firm by revenues according to Advertising Age -- told Reuters he expects the share of dollars spent by advertisers on network TV ...

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