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Japan Hot Stocks-Yamada Denki, JR East, paper makers

TOKYO, June 24 (Reuters) - The following stocks are on the move on Monday:

**YAMADA DENKI SOARS AFTER MORGAN STANLEY UPS TARGET PRICE**

Consumer electronics retailer Yamada Denki Co Ltd up 6.26 percent or 610 yen at 10,350 yen after Morgan Stanley raised the stock's target price to 13,000 yen from 12,000 on Friday.

The company's acquisition of unlisted bulk discount retailer Daikuma will increase customer-pulling power and boost earnings, Morgan Stanley analyst Taizo Demura said in a note to clients. Demura maintained an "overweight" rating on the stock.

Japan's largest retailing group, Ito-Yokado Co Ltd , last month it sold its entire 88.4 percent stake in Daikuma to Yamada Denki for 16.8 billion yen ($138.1 million).

0200 GMT **JR EAST SOLID, BENEFITS AS TECHS AND EXPORTERS SHUNNED**

East Japan Railway Co up 1.09 percent or 6,000 yen at 556,000 yen, outperforming a 0.80 percent fall in the benchmark Nikkei index .

Last week the government sold its remaining stake of 500,000 shares in JR East at 532,000 yen per share.

Investors are looking to diversify their portfolios away from more volatile technology-based stocks and into stocks less vulnerable to external demand, traders say.

This move is expected to support JR's share given the shaky U.S. stock market and a stronger yen. 0130 GMT

**PAPER MAKERS UP, STRONGER YEN HELPS**

Oji Paper Co Ltd up 3.45 percent or 22 yen at 660 yen, helping to push the paper and pulp sector subindex up 2.93 percent.

Paper makers benefit from a stronger yen, which lowers their procurement costs from abroad.

Earlier this month Merrill Lynch raised its view of the Japanese paper industry to "slightly bullish" from "bearish" following the failure of mid-sized paper maker Nippon Kakoh Seishi Co Ltd .

Hokuetsu Paper Mills Ltd up 4.19 percent or 30 yen at 746 yen. 0057 GMT **MEGABANKS DOWN ON BAD-LOAN CONCERNS**

Mizuho Holdings Inc , world's largest bank by assets, down 3.44 percent or 9,000 yen at 253,000 yen. Sumitomo Mitsui Banking Corp down 3.78 percent or 22 yen at 560 yen.

Selling prompted by a report in the Nihon Keizai Shimbun on Monday that major banks may not be able to meet a deadline imposed by regulators to dispose of bad loans within three years because of objections from Japanese regional credit agencies.

Traders say further falls in Japanese stocks would increase losses on banks' massive shareholdings, eroding their capital base and reducing their capacity to write off bad loans. 0035 GMT **SONY , EXPORTERS DOWN ON STRONGER YEN**

Consumer electronics giant Sony Corp, which gets two-thirds of its revenues from overseas, down 1.5 percent or 90 yen at 5,930 yen, hitting a fresh four-month low.

Shares of major tech and auto exporters are losing ground on the stronger yen, which hurts their overseas profits when repatriated into yen. Continuing falls in U.S. stocks and an uncertain outlook for consumer demand are also increasing bearish sentiment, traders say.

In morning Tokyo trade the dollar was trading at 121.63 yen, after hitting a seven-month low of 120.83 yen on Friday.

Toyota Motor Corp down 1.64 percent or 50 yen at 3,000 yen, hitting a 6-month intraday low. 0005 GMT ($1=121.65 yen)