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PR Newswire

J.D. Power and Associates Announces Collaboration with Kantar Media to Enhance Media Analytics by Integrating Auto Retail Transaction Information with TV Audience Viewing Behavior

http://photos.prnewswire.com/prnc/20050527/LAF028LOGO-aWESTLAKE VILLAGE, Calif., Nov. 1, 2011 /PRNewswire/ -- J.D. Power and Associates has signed an agreement with Kantar Media to integrate auto buyer data with television audience viewing behavior data to provide marketers and media buyers and sellers with new tools and enhanced analytics...