J.D. Power and Associates Reports: More Than 55 Percent of Auto Insurance Online Shoppers Are Less Likely to Shop an Insurer after a Disappointing Website Experience

WESTLAKE VILLAGE, Calif., May 24, 2012 /PRNewswire/ -- As more than one-third (34%)[1] of auto insurance shoppers prefer to buy their policy online, the experience shoppers have on an insurance company's website impacts their likelihood to shop and recommend the...