Kia’s Optima remains an above-average competitor in the hotly contested U.S. midsize-car segment thanks to its sharp exterior and on-road performance, although interior design and comfort is mixed....More
The '16 Kia Optima maintains its stunning good looks outside, but inside there is a mix of eye-catching and not-so-eye-catching design elements. However, the brand's reputation for easy-to-use controls remains well kept.
Overall, automakers spent an estimated $128 million on TV ads for the week. NFL Football was the most popular choice for the week’s automotive advertisers, with over $43 million spent among the various games....More
We call out vehicles with problematic fit-and-finish, materials, ergonomics or unfortunate design choices. Each of these items resulted in points deducted as WardsAuto editors selected the 2016 Wards 10 Best Interiors.