Kia’s Optima remains an above-average competitor in the hotly contested U.S. midsize-car segment thanks to its sharp exterior and on-road performance, although interior design and comfort is mixed....More
The '16 Kia Optima maintains its stunning good looks outside, but inside there is a mix of eye-catching and not-so-eye-catching design elements. However, the brand's reputation for easy-to-use controls remains well kept.
Overall, automakers spent an estimated $128 million on TV ads for the week. NFL Football was the most popular choice for the week’s automotive advertisers, with over $43 million spent among the various games....More
Winner profiles will appear on WardsAuto.com beginning Sept. 21, and honored automakers will receive their trophies on Oct. 4 at the WardsAuto User Experience Conference at the Suburban Collection Showplace in Novi, MI.
The automaker is hoping fresh sheet metal, a snazzy interior and extensive new features in the areas of safety, driver assistance, connectivity and powertrain will turn the tide for the ’18 Equinox....More
We call out vehicles with problematic fit-and-finish, materials, ergonomics or unfortunate design choices. Each of these items resulted in points deducted as WardsAuto editors selected the 2016 Wards 10 Best Interiors.