Kia hires father of VW New Beetle as design chief

Newswire

FRANKFURT, July 31 (Reuters) - The German designer who shaped Volkswagen AG's New Beetle and the Audi TT sports car will join South Korea's Kia Motors Corp as its global head of design, Kia said on Monday. Peter Schreyer, 53, will add pizzazz to a company now known primarily for its low-cost and high-quality cars. "Mr Schreyer´s appointment will complement Kia´s significantly increasing emphasis on automobile design and support the ongoing regeneration of its model range," a company ...

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