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Last "Love Bug" Beetle rolls into history books

By Rodrigo Martinez

PUEBLA, Mexico, July 30 (Reuters) - The world's last "Love Bug" Volkswagen Beetle rolled off the production line on Wednesday, ending the long history of a car that was Hitler's idea but was adopted by hippies and became a Hollywood star.

The light blue Bug -- No. 21,529,464 in the car's 68-year history -- came off the line at Volkswagen's plant in Mexico, serenaded by mariachi musicians, and headed for the company's museum in its hometown of Wolfsburg, Germany.

It was a sad day for workers at the plant in Puebla and for die-hard fans around the world, although they said the car will live for as long as someone is still driving one around.

"For us it will never die. We will keep them running for our descendants, not just for ourselves," said Andrei Gorelchenkov, president of the Moscow Auto Beetle Club who is known as "Hot Bug" in Beetle circles.

"It's sad, of course. It is very reliable, and it is technical and aesthetic perfection."

Despite its later status as a counterculture icon of the 1960s, the Beetle was originally thought up in the mid-1930s by Nazi dictator Adolf Hitler.

He ordered designer Ferdinand Porsche to come up with an affordable "People's Car" (Volkswagen in German) that could seat two adults and three children.

Production took off after World War Two and the Beetle became a symbol of West Germany's economic miracle. It was then adopted by the hippie generation and by anyone who wanted a cheap, reliable car with a touch of romance about it.

A CAR WITH A MIND OF ITS OWN

Hundreds of Web sites are dedicated to the classic Beetle and to Herbie, the plucky car with a mind of his own who starred in Disney's 1968 movie "The Love Bug" and a series of sequels such as "Herbie Goes To Monte Carlo".

The factory workers who built the last Beetle had their picture taken beside it on Wednesday and Volkswagen executives waxed lyrical.

"You didn't just participate in the production of a car but also in the creation of a legend, a legend that will stay in the minds of hearts of all those who ever had a Bug as a companion," said Reinhard Jung, the head of Volkswagen Mexico.

The Beetles still turns heads around the world and sold well in Mexico until a few years ago, falling victim to an influx of cheap new foreign cars.

"The decision to end production was taken by the customer, by a large drop in demand," said Christine Kuhlmeyer, an executive at Puebla, the world's only plant to build the car since 1996. "It is the natural cycle."

"Everything has to end sometime and the Bug's time has passed. It makes you nostalgic," said Ramon Soriano, a 62-year-old man who takes photographs of tourists outside Puebla's cathedral.

Volkswagen's Mexico plant continues making the New Beetle, the popular space-age "bug" that sells well around the world but costs around three times more than the classic Beetle.

In Moscow, Gorelchenkov said there are about 150 Beetles in the capital and about 50 of them are still running. They were brought in one by one from Mexico, Germany and from neighboring countries such as Poland and Belarus.

His club does not accept members with New Beetles. "They run in their own circles," he said.

(Additional reporting by Melissa Akin in Moscow and Andrew Winning in Puebla)