Lexus struggles to break German dominance in Europe

Newswire

By Christiaan Hetzner FRANKFURT, May 20 (Reuters) - Frank Winter probably has one of the most thankless jobs in the German car industry. Faced with the fiercest of competition, the head of Lexus Germany is not kidding himself that Toyota Motor Corp.'s premium brand is poised to enjoy the same phenomenal success here that it has had in the United States. Lexus came out of nowhere to become the U.S.'s best-selling luxury marque for the past five years straight. Just as Lexus is pushing ...

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