Major U.S. sports to pull in $2 billion from sponsors


NEW YORK, Oct 31 (Reuters) - The big four U.S. professional sports leagues will take in more than $2 billion in sponsorship revenue this year, up 15 percent from 2006, according to a study released on Wednesday. The study from consulting firm IEG said the rise in sponsorship revenue for the National Football League, the National Basketball Association, Major League Baseball and the National Hockey League is partly due to new international deals. It points out, for instance, that the NBA ...

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