NEW YORK, Oct 31 (Reuters) - The big four U.S. professional sports leagues will take in more than $2 billion in sponsorship revenue this year, up 15 percent from 2006, according to a study released on Wednesday. The study from consulting firm IEG said the rise in sponsorship revenue for the National Football League, the National Basketball Association, Major League Baseball and the National Hockey League is partly due to new international deals. It points out, for instance, that the NBA ...
Premium Content (PAID Subscription Required)
"Major U.S. sports to pull in $2 billion from sponsors" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.