Mueller’s hire underscores importance of brand management to Opel.
VIENNA – Adam Opel names Tina Mueller, 44, chief marketing officer and member of the board of management responsible for brand management, effective Aug. 1. With the newly created board function, Opel underscores the importance of brand management as a pivotal element of the General Motors subsidiary’s strategy. Mueller, a native of Germany, comes from the beauty-care industry. She began her career at L'Oréal Germany, then moved to cosmetics maker Wella before ...
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