“The face of the car is extremely important,” Peter Horbury says.
GENEVA – Newly appointed Peter Horbury already has left his mark on China-based Geely by taking markers away from the auto maker’s designers. Markers, pens and pencils make simple lines. But there is nothing simple about developing a new design language, especially if Horbury is leading the effort. The former Volvo design chief swiped the standard drawing tools from his charges and gave them calligraphy brushes of the kind used by their ancestors to compose stories and ...
Premium Content (PAID Subscription Required)
"Horbury Brushing Up Geely Design" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.