Pricing Astra to meet competition cut into Opel profits.
Adam Opel’s great adventure Down Under has ended a year after it started. The General Motors’ European brand immediately is ceasing operations in the fiercely competitive Australian market and winding down its dealer network. “To be competitive, Opel Australia would need to follow recent competitor price reductions, and significantly reposition the price of its core volume models,” the company says in a statement. “These changes, combined with the ...
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