Peugeot brand director Maxime Picat.
PARIS – It isn’t easy being the director of the Peugeot brand. Vincent Rambaud, who took the job in April 2010, has been unceremoniously replaced by Maxime Picat, until now the director of one of PSA Citroen Peugeot’s two Chinese joint ventures. Rambaud, who came to PSA in 2007, “has decided, for personal reasons, to leave the group and take a new direction in his professional life,” as the press release phraseology goes. For the past four years, PSA has ...
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