New 308 to move Peugeot brand toward “modernity.”
PARIS – PSA Peugeot Citroen has invoked strategic changes to its products and brand positioning to rebound from its massive losses in 2012. The auto maker lost €5 billion ($6.7 billion) last year, burned through €200 million ($269 million) a month in operations. PSA plans to: Reduce the number of core platforms it uses from three to two. Share both platforms with General Motors’ Adam Opel subsidiary. Nearly double the average production of a car body ...
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