Uyttenhoven says low-cost Toyota could muddle marketing.
VIENNA – In contrast to some global auto makers already producing or planning low-cost cars for the Russian market, Toyota currently has no plans to join the segment there. “We have low-cost models in Brazil and India, so we can make vehicles in that category,” Alain Uyttenhoven, vice president-product management, Toyota Europe, tells WardsAuto. “But in Russia, Toyota is seen as a near-premium, upper-mainstream brand.” According to Uyttenhoven, a low-cost ...
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