Margins fall in Japan car market as gadgets pile up

Newswire

By Chang-Ran Kim, Asia auto correspondent TOKYO, Sept 30 (Reuters) - Just when the Japanese car market seemed to be shifting from small, cheap models to more profitable minivans, the country's finicky consumers are now demanding 'mini-minivans' with more gadgets that eat into profit margins. "All in all, the price of cars hasn't risen much in the past few decades, but car makers are having to add more and more gadgets and technology without passing the cost onto consumers," said Tatsuo ...

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