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  • Oct 14, 2014
    blog

    Don’t Underestimate Steel 1

    The ’15 F-150 will be a success because it is a boldly engineered product with a fiercely loyal customer base, not because of what it’s made of....More
  • Oct 13, 2014
    blog

    Thermonuclear Pickup Truck Wars 5

    This is going to be the greatest sales battle in the U.S. in 2015. Both strategies could turn out to be successful, but that’s not the way it usually works....More
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