Mazda rolls out all-new MX-5 in renewed brand push

Newswire

By Chang-Ran Kim, Asia auto correspondent TOKYO, Aug 25 (Reuters) - Mazda Motor Corp. launched on Thursday an all-new version of its iconic MX-5 sports coupe, in its first overhaul in seven years, as it aims to stay the course for product-led growth under a new, sporty brand image. While global sales of the MX-5, called Roadster in Japan, are targeted at just 40,000 units a year, the lightweight two-seater has been crucial in raising Mazda's brand profile ever since it first ignited the ...

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