The Q2 session of WardsAuto's 2015 series of half-day conferences presenting insights and analysis of the automotive industry, deep dives into special topics, and live discussion with our panel of experts....More
Successful "That's a Buick" marketing program portrays brand as approachable and surprising. A new social media productions such as the Buick Certified Service Commercial featuring illusionist Michael Carbonaro takes human approach a step further. Puppies never hurt, either....More
Bosch hosted its biennial International Automotive Press Briefing this week at its test track in Boxberg, Germany, for more than 300 journalists from 40-some nations. The afternoon was spent test driving (or riding in) up to 40 vehicles, including the VW XL1 concept, a self-driving Tesla Model S and a Porsche 918 Spyder.
Asked how students and JCI engineers will split time with the dyno, MaryAnn Wright says the workload for both groups will be seamless and integrated. JCI also will fund research to be done with the dyno, and students will be assigned projects and other work.
Jeongyoo Kim won the grand prize for a concept that features modular seating and a centrally located steering wheel that allows front-seat occupants to face rear-seat passengers during autonomous driving, but also provides a strong, highly bolstered center seat to provide necessary support during off-roading adventures.
More than 600 people, an all-time high, attended the WardsAuto Interiors Conference this week in the all-new conference facilities at Detroit's Cobo Center for keynote speeches, panel sessions and award presentations for Ward's 10 Best Interiors and the College for Creative Studies Student Design Competition.
Nissan rolled out its all-new '16 Titan fullsize pickup at Detroit's Cobo Center as part of this week's WardsAuto Interiors Conference. First to market later this year will be the Titan XD with 5.0L Cummins diesel V-8, followed by gasoline offerings.
Tim Bajarin, a leading high-tech industry strategist, takes exception to results of a national online survey suggesting most female consumers would not be interested in driverless cars and, as a result, could prove an obstacle to market adoption....More
Mahle’s Energy Management Control system uses GPS data to “read” a known route and coordinate electric and ICE power so most of the EREV’s battery charge has been depleted when it arrives at its destination....More
Nissan’s VQ V-6, lauded since it came to the U.S. in 1994, has been heavily revised for the all-new Maxima sedan arriving now in showrooms. The automaker calls the VQ all-new as well, but many of the key specs carry over....More
CEO Mark Fields tells reporters at Ford’s new Silicon Valley R&D facility that an autonomous vehicle or driverless car will fit within the company's century-old tradition of offering affordable transportation....More