FRANKFURT, March 29 (Reuters) - Daimler's premium car brand Mercedes-Benz said it had ramped up margin-eroding incentives in China to boost sales of its flagship S-Class saloon in February, pledging to reduce the amount considerably in the future. "This was not 25 percent or so. On an average base, the S-Class in China was sold with a rebate, with a discount, by the dealer of 12 percent in February. This was reduced to a figure of 8 percent in March," Mercedes sales chief Joachim ...
Premium Content (PAID Subscription Required)
"Mercedes to lower S-Class sales rebates in China" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.