Mercury aims to open new doors in ad campaign

Newswire

By Michele Gershberg NEW YORK, Aug 26 (Reuters) -Ford Motor Co.'s Mercury line hopes to change its image as the car your retired neighbors might buy, with new U.S. advertising geared toward the smart woman driver. On Thursday, Mercury introduced four television commercials for its new Montego sedan and Mariner sports utility vehicle under the tagline "New Doors Opened," its biggest brand campaign in at least a decade. Mercury has struggled to define itself as a brand for decades and in ...

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