NEW YORK, April 26 (Reuters) - Microsoft Corp plans to pay $200 million to $400 million for Massive Inc., a privately held company that places ads in videogames, the Wall Street Journal said on Wednesday. The deal to buy the two-year-old start-up highlights the increasing importance of advertising in nontraditional media, the report said. It noted Massive's clients include Coca-Cola Co. , Honda Motor Co. and other advertisers that are boosting spending on ads in videogames. Officials at ...
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